For a Bosnian, "Coffee To Go" Is a Crime Against Humanity

To them, coffee is gasoline. It is a utility. It is just a way to get the machine moving.

Now, look at us. Where are we going? Nowhere. We are staying right here.

The Rule of "Sam" (Alone)

In America, drinking coffee alone is normal. It is "me time." In our culture, if you see a man drinking coffee alone at a table, looking into the bottom of the cup, you assume the worst. Did his wife leave him? Did he lose the business? Is he sick?

We do not drink coffee alone.

Coffee is not a beverage; it is a social contract. You cannot have a conversation with yourself.

When you send the text "Hajmo na kafu," you are not asking for hydration. You are asking for a therapy session. You are asking for a board meeting. You are asking for connection.

Cheaper Than a Psychiatrist